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Mar 14

GoDaddy Internet Site Builder website builder programs and Search Engine Optimization? Don’t also Bother!

Because the name shows, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we were wanting to increase the on-site Search Engine Optimization of litigant. Its function is certainly not to harm GoDaddy’s reputation but instead to simply help small enterprises understand that GoDaddy’s site Builder isn’t this content administration system (CMS) this is certainly right for attaining the salient online existence that is therefore vital for small enterprises’ survival in this very competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a summary of problems that required action. Among others, the robots.txt file had not been configured correctly, there have been two versions for the webpage and something would have to be 301-redirected to another, there clearly was no Schema.org implemented to markup our client’s company data, reviews and services and products, no map pointing into the Bing+ Local listing ended up being embedded, etc.

We knew that the internet site had been hosted on GoDaddy’s site Builder, which we’d no experience with, so our concept would be to attempt to perform the optimizations onto it of course unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest means to host a webpage on GoDaddy (that makes it an incredibly cheap choice altogether), the internet site Builder didn’t enable you to perform just about any action that a frequent web hosting will allow you to definitely. GoDaddy advertise their device given that option that is best with their non-technical consumers – an extremely easy tool with 100per cent hassle-free setup and upkeep to deliver your enterprise with a comfy fundamental site.

This might be real (the “comfortable fundamental website” component may be argued), nevertheless it is simply exactly what a WordPress website hosted with regular web web hosting services provides you with, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all small businesses – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder internet site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also for the most modest consumers.

The absolute most part that is shocking GoDaddy site Builder is you don’t already have usage of the FTP additionally the database. You can easily imagine the capabilities that are limited derive from this type of limitation. As an example, despite the fact that there is certainly a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We even contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for all of us but regrettably they responded that this is simply not one thing they help. The client rep stated directly that the objective of GoDaddy Website Builder would be to assist fundamental users create a fundamental web site – something such as a business card. So anything “too advanced level” could be impractical to implement – exact exact same is true of our recommendations to 301 redirect among the true house pages to another (the .htaccess file is inaccessible because we don’t have access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some basic SEO?”. Well, you can easily nevertheless:

  • compose quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that if you attempt to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped away, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we recommended to the customer would be to migrate their GoDaddy site Builder built web site to WordPress so we could implement all our Search Engine Optimization recommendations. The key concern he previously had been that keeping their site will end up excessively difficult for him because he will have to discover ways to handle WordPress. We made a decision to provide him a consultation that is free get their means around WordPress which can be certainly not even more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. Like that you can expect to fully be able to use Search Engine Optimization guidelines without the restrictions.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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